PRIVACY POLICY & DISCLOSURE OF DIGITAL ADVERTISING PRACTICES
Last Updated and Effective Date: July 14, 2026
Caesar’s Wine & Liquor (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, https://caesarswineandliquor.com (the “Site”), and buy our wine, liquor, and bar accessories.
CRITICAL DISCLOSURE: MANDATORY AGE RESTRICTION (21+)
This Site is intended strictly and exclusively for individuals who are twenty-one (21) years of age or older. We do not knowingly market to, interact with, or collect personal information from individuals under the age of 21. If you are under 21, you must immediately exit this Site.
1. JURISDICTIONAL RESTRICTIONS & CHOICE OF LAW
This Site is operated by an alcohol retailer licensed and physically located in the State of Tennessee, United States. We do not purposely avail ourselves of the benefits or laws of any jurisdictions outside of Tennessee. By using this Site, you agree that any dispute, claim, or litigation arising out of or related to this Privacy Policy, your data privacy, or electronic tracking technologies used on this Site shall be governed exclusively by the laws of the State of Tennessee, without regard to conflict of law principles, and shall be litigated solely in the state or federal courts located in or overseeing Shelby County, Tennessee.
2. WIRETAIP & DIGITAL TRACKING DISCLOSURES (CIPA COMPLIANCE)
2.1 Simultaneous Third-Party Software Interception
Please be advised that when you interact with this Site, certain third-party digital analytics, infrastructure, and marketing vendors embedded in our code may simultaneously record, log, intercept, and transmit details of your visit. This may include your keystrokes, mouse movements, scrolling patterns, pages viewed, clicks, and the inputs you enter into webforms.
2.2 Disclaimer Regarding “Pen Registers” and “Trap and Trace” Functionality
To provide necessary website security, prevent fraudulent transactions, analyze traffic patterns, and deliver a functional digital store, this Site utilizes standard software scripts (such as Google Analytics) that naturally log technical data transmitted by your browser. This information includes your Internet Protocol (IP) Address, browser fingerprinting data, device type, operating system, and routing/signaling identifiers.
To the extent that any court of competent jurisdiction construes these standard digital tools, cookies, or software scripts as constituting a “pen register” or “trap and trace device” under the California Invasion of Privacy Act (CIPA) or similar state wiretapping statutes, you are hereby given express, conspicuous, and prior notice that this data is logged automatically upon your entry to our Site, subject to your right to withhold consent via our cookie governance protocols.
3. PRIOR, EXPLICIT CONSENT MECHANISMS
We do not execute tracking pixels, analytical scripts, behavioral recording tools, or commercial marketing cookies unless and until you have been presented with our Cookie Consent Banner and have provided affirmative, explicit consent by selecting “Accept All Cookies” or manually enabling them. You have the right to withdraw your consent or adjust your digital tracking preferences at any time by visiting our Opt-Out Preferences webpage.
4. CATEGORIES OF DATA COLLECTED AND PURPOSE
We collect and process personal data strictly for legitimate business operations, compliance with alcoholic beverage control regulations, and e-commerce fulfillment.
| Category of Personal Information | Specific Examples Collected | Business Purpose for Collection | Retention Period |
| Identifiers | First and last name, email address, IP address, device ID. | Processing contact requests, verifying lawful age, managing digital user sessions. | Retained until service termination, or as required by statutory accounting laws. |
| Commercial Information | Transaction history, products browsed, items added to cart, bar accessories purchased. | Fulfilling online orders, inventory management, inside-store logistics. | Retained for 7 years for tax, audit, and inventory compliance. |
| Financial/Payment Data | Credit card number, billing address, card security codes. | Securely routed in real-time to our PCI-compliant third-party payment gateways. We do not store complete card numbers on our servers. | Immediate deletion post-authorization by the payment processor. |
| Inference & Network Data | Pages visited, clickstream activity, duration of session. | Website optimization, troubleshooting system performance, and preventing bot/DDoS attacks. | Deleted automatically within 14 months of collection. |
5. THIRD-PARTY DISCLOSURE & VENDOR DATA PRACTICES
We do not sell your personal data, nor do we share your personal communications with third parties for their independent marketing use. We disclose your personal data to service providers only to execute transactions you request, as detailed below:
- Analytics Providers: We utilize Google Analytics to evaluate website usage. We have executed a formal Data Processing Addendum (DPA) with Google, ensuring that your data is handled strictly as an authorized agent for our internal optimization.
- Payment Gateways & Banks: Your financial information is transmitted securely and directly to third-party merchant service providers to process transactions.
- Legal & Law Enforcement Mandates: We will disclose personal information if required by a valid subpoena, court order, or regulatory mandate issued by the Tennessee Alcoholic Beverage Commission or other relevant law enforcement agencies.
6. SUPPLEMENTAL JURISDICTIONAL RIGHTS
6.1 Tennessee Information Protection Act (TIPA) Rights
If you are a resident of the State of Tennessee, you possess specific privacy rights under the TIPA:
- Right to Access & Portability: You have the right to request a portable, technically feasible copy of the personal data we maintain about you (exercisable up to two times per calendar year).
- Right to Correction/Deletion: You may request that we correct inaccurate data or delete your records, subject to legal e-commerce retaining requirements.
- Right to Opt-Out: You may direct us not to engage in targeted advertising, profiling, or data sales. (Note: Caesar’s Wine & Liquor does not engage in data profiling or data selling).
6.2 California Consumer Rights (CCPA/CPRA) Disclaimer
While we do not target California consumers, to the extent any California consumer interacts with this Site, we acknowledge your right to request deletion, access, correction, or to opt-out of the “sharing” of your data for cross-context behavioral advertising via our opt-out panels or through Global Privacy Control (GPC) signals enabled on your browser.
7. AMENDMENTS
We reserve the right to amend this Privacy Policy at any time without prior notice to adapt to changing digital tracking litigation environments and statutory transformations. We encourage you to review this page frequently.
8. CONTACT INFORMATION
For questions, data deletions, or to exercise your statutory privacy rights, please submit a verifiable consumer request to:
Caesar’s Wine & Liquor
Attn: Privacy Compliance Officer (Melissa Gordin)
9959 U.S. 64, Arlington, TN 38002
Email: [email protected]
Phone: (901) 382-3212
